There are days when I feel like I’ve surfed to the end of the internet and back. I feel as though I’ve signed up for one too many newsletter, webinars and seen one too many cat videos (no offence to the cat lovers). I know that as a business owner you can feel overwhelmed by the number of new platforms, apps and social media changes. Who needs another? As much as you’d like to focus on your core business activities, you cannot and should not ignore the many opportunities that Social media affords so with this in mind let’s take a look at it’s newest offering Periscope and how you can use it to reach more customers!!
Periscope was launched on March 26, 2015 and was purchased by Twitter for 100 Million dollars!
What is it and How does it work:
Periscope a live video streaming app and is available as a mobile app on both iphone and Android devices and even on the web. Periscope users can choose whether or not to make their video public or simply viewable to certain users such as their friends or families and at the time of writing this blog, Periscope boast that it’s reached the 10 Million user mark! So what does this mean for your business!
While video streaming has been around for quite some time, this app, makes it so much easier and adds immediate reach, engagement and connection with your audience. So how can you use Periscope for business?
Here’s a quick list!
- Use Periscope to launch new products.
- Give your customers a behind the scenes tour of your business.
- Periscope your live events.
- Engage your customers in a Question and Answer sessions
- Give a tutorial.
- Periscope your new offers.
- Use Private scopes for meetings with offsite employees.
- Answer commonly asked questions to grow your fanbase and engage existing customers.
- Allows your customers share your events to their circles which increases your reach.
- Host a live giveaway.
Interesting Fact: Guess who “Periscoped” from the Red Carpet
Now before I go, let me share these tips with you from Juntae DeLane who reminds us in this article How to use Periscope to grow your business of the following:
Be sure to include a call to action during your stream. Don’t stream for the sake of streaming. Develop a strategy before you begin.
Collaborate with your staff, cast, partners, executives, and fans to insure you expand your reach for every stream.
MOST IMPORTANT: If you are using Periscope for live video commercial purposes, you need permission from anyone seen on camera.
I know this is commonplace for many marketers; however, with the impromptu nature we have when using Periscope a simple reminder can eliminate a great deal of stress later.
If you are new to Periscope and need help getting started, check out these great resources from Periscope.tv
I hope you found these tips helpful. Tell me how are you using Periscope for your business?